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For most everyone, it’s simply telling your friends about something you liked, wanting them to share your find or enjoyment. For business owners, it’s gold. I’m writing of course about a word of mouth marketing. And while hardly a secret, far too many small businesses fail to take full advantage of this kind of marketing. EarnCoupon aims to right this wrong. EarnCoupon is a social recommendation platform that transforms positive word-of-mouth marketing into business growth and customer rewards. Given estimates by sources such as the New York Times that 65% of new business comes from a recommendation by someone known, no business owner can afford to miss out on any word-of-mouth, brand building opportunity.