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IDOC is an optometric alliance committed to the growth and prosperity of independent optometrists. Founded in 1999 by Mark Feder, OD, IDOC is a leading privately held consulting firm and optometric alliance. In 2015, IDOC acquired PRIMA Eye Group, a top consulting firm and optometric alliance. Now as one unified organization, IDOC continues to Focus on What Matters – working with the success of independent optometrists in mind every day.

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