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Media Breakaway, formerly known as OptInRealBig.com LLC is a corporation owned by Scott Richter, known commonly as the "Spam King." New York Attorney General sued Richter in December 2003.Facing a $500 million judgment in Washington state from the Microsoft case, in March 2005, OptInRealBig.com filed for bankruptcy protection. It claimed to have assets of less than US$10 million and debts of more than $50 million. Microsoft's refusal to settle a $20 million claim based on Washington state spam law is what forced OptInRealBig to file for bankruptcy. Steven Richter, who is Scott Richter's father and President and General Counsel of Scott's company, commented "OptIn is profitable but for these lawsuits."

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