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Rags is a fashion brand that creates rad clothing with a focus on fit, fashion, and function. RAGS was created by founder and CEO Rachel Nilsson. Featured on ABC's Shark Tank, highlighted in Vogue, Huffington Post, US Weekly, Forbes, Pop Sugar, Brit & Co, and more, her unique concept and trendy designs fuse fashion and function for young kiddos. It was founded in 2014 and is headquartered in Lehi, Utah.

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