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StockX operates a live bid/ask marketplace (stock market) for buying and selling limited edition and high demand sneakers. Its marketplace enables users to anonymously buy and sell limited edition consumer products (such as sneakers) with stock market-like visibility. StockX’s platform allows users to create their own personalized sneaker portfolio by uploading their current collection, and compare and contrast their sneaker collection to other users on the platform. Daniel Gilbert and Joshua Luber founded it in March 2015, with its headquarters in Detroit in Michigan.

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